AFL Multicultural Round

Project objectives and outcomes

For their annual Multicultural Round, AFL sought out LOTE to create a visual representation of multiculturalism within Australian football. AFL’s brief was for the design to represent the six different regions of the world.

Envisioning the creative as a celebration of diversity and inclusion, LOTE’s design team researched and developed individual icons to represent each region. The resulting vivid icons symbolise the collective strength of diversity and the vibrancy and passion that multiculturalism brings to football.

AFL highly commended LOTE’s creative and inclusive design, which went on to be reused for several consecutive years receiving extensive TV and press exposure.

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