Sids & Kids – Sleep Safe mobile app

Sids & Kids – Sleep Safe mobile app

The Sids & Kids app was developed based on advice from LOTE Marketing. Its aim was to transform important sudden infant death syndrome information, into a more detailed and easily accessible format to suit mobile phones. The app is free to download and was translated into 4 languages including Arabic, Chinese, Hindi and Vietnamese.


Campaign achievements and outcomes

Sids and kids were very pleased with the final app, and have reported its success in assisting them to target the often difficult to reach CALD communities.

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