Our Blog is dedicated to sharing tips, industry news and insights.

Benefits of Animation for Multicultural Campaigns

Any message can be delivered, but no matter how important, exciting or relevant your message is, an audience will only take action if it’s delivered effectively. That’s where animation comes in. Animations are everywhere online. They’re on websites, social media and...

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Coffee Culture Around the World

From the famous Italian espresso to the Japanese coffee in a can, let’s see how our favourite wakeup drink is served around the world. Ethiopia The birthplace of coffee is often debated, but most sources point to Ethiopia. In Ethiopia, buna (coffee) is a way of life...

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The Importance of Colour Choice In Multicultural Marketing

In different cultures around the world, colours evoke emotions and symbolise events. They can have both positive and negative associations and when communicating with CALD audiences, it’s important that we consider what these associations are. For example, red...

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NAATI announces changes to the testing process

NAATI, Australia's standard body for translators and interpreters offers national accreditation through testing. NAATI accreditation recognises translators and interpreters as able to work to professional standards required by the T&I industry. In the past, NAATI...

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Top tips to refresh your multicultural strategy

It’s no secret that multicultural marketing can often be left as an after thought, but like all marketing strategies, multicultural marketing needs to be fresh and updated to be effective. Check out these handy hints to keep your multicultural strategy relevant!...

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The Evolution of Fusion Cuisine

Fusion cuisine celebrates the coming together of two cultures to create new-world dishes, and whilst it’s easy to get caught up in today’s hype around fusion cuisine, let’s bypass the Cronut and Pad Thai Pizzas for a minute and take a look back to where it all began....

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Chef Profile: Tetsuya Wakudas

LOTE Loves Tetsuya’s in Sydney! The award-wining restaurant is famous for it’s unique mix of Japanese and French cuisines. Tetsuya’s distinct flavour launched the restaurant as a Sydney icon. The owner and Head Chef, Tetsuya Wakudas moved to Sydney from Japan over 30...

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Happy Chinese New Year!

Chinese New Year is just around the corner (beginning February 8) and this year we’re celebrating the year of the Monkey! Let’s take a look at some much-loved traditions. Chinese New Year is without a doubt the most celebrated holiday for Chinese people, and it’s...

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How to set multicultural goals for 2016!

2016 is already flying by and hopefully you’re off to a great start. When forecasting your plans for 2016, don’t forget to consider your multicultural audience. Here are some simple steps to help you to set multicultural goals and make them happen this year. Step 1:...

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Transcreation, what is it?

Haven’t heard of transcreation? Don’t worry, it’s a relatively new concept in Australia but one that can help your message reach multicultural audiences more authentically. Essentially, transcreation is the process of adapting and recreating your message to...

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Christmas Around the World

We can’t believe that Christmas is almost here! Where has 2015 gone? To celebrate, let’s take a look at these snap shots of different Christmas traditions across cultures around the world. Russia: In Russia, it is common to fast on Christmas Eve until the first star...

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LOTE Loves Food!

Food and culture, what a mix! Let’s be honest, you can’t have one without the other. At LOTE, we live and breathe culture. We dedicate ourselves to communicating with CALD communities and helping clients to reach out to those who speak another language, and we love...

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