Multicultural Market Research and Focus Testing

Effective multicultural marketing isn’t merely a case of adding language groups to your communication mix.

This needs very detailed multicultural research: What is the rationale behind the selection of communities? Who are the target audiences within these communities? What is the most effective way of reaching them: what do they watch, who do they listen to, what do they read?

Through market research methods adapted to meet linguistic and cultural needs, LOTE Marketing provides these insights to guide your marketing and communications activities.

These processes are also used to focus test products and services to ensure they are relevant, acceptable and user-friendly to the target communities and, at the same time, help to identify the most effective distribution and promotional methods.